Snap: Making the Most of First Impressions, Body Language & Charisma

Snap: Making the Most of First Impressions, Body Language & Charisma
Patti Wood (Auteur)

Acheter neuf : EUR 11,38 (as of 12/31/2012 22:00 PST)
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Description du produit

From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create profitable relationships, and thrive in competitive circumstances. Now she brings that knowledge to our daily lives, offering practical and proven guidance on accurately interpreting body cues and creating impressions both in person and digitally. In "Snap," you'll learn how to: * Use your voice and body language to convey confidence and charisma, authenticity and authority * Immediately discern people's hidden agendas * Make the best impressions via email, phone, video conferencing, and social networks * Convey and interpret signals of likability, power, credibility, and attractiveness * Use nonverbal tools to spot true integrity or recognize charming frauds * Attract the best matches in business and romantic partners * Recognize how you "really" look to others

Start Your Own Public Relations Business: Your Step-by-step Guide to Success

Start Your Own Public Relations Business: Your Step-by-step Guide to Success
Jacquelyn Lynn (Auteur)

Acheter neuf : EUR 13,60 (as of 12/31/2012 08:31 PST)
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Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous

Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous
Jordan McAuley (Auteur), Dan Kennedy (Auteur), Dan Kennedy (Preface)

Download : EUR 7,21 (as of 12/30/2012 17:40 PST)

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Public Relations History: From the 17th to the 20th Century. the Antecedents

Public Relations History: From the 17th to the 20th Century. the Antecedents
Scott M. Cutlip (Auteur)

Acheter neuf : EUR 38,82 (as of 12/30/2012 03:44 PST)
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity
David Aaker (Auteur)

Acheter neuf : EUR 24,72 (as of 12/29/2012 17:01 PST)
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Public Management: Old And New

Public Management: Old And New
Laurence E. Lynn Jr. (Auteur)

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Interactive Marketing: Revolution or Rhetoric

Interactive Marketing: Revolution or Rhetoric?
Chris Miles (Auteur)

Download : EUR 65,56 (as of 12/28/2012 14:46 PST)

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Viral Loop: The Power of Pass-It-On

Viral Loop: The Power of Pass-It-On
Adam Penenberg (Auteur)

Download : EUR 7,99 (as of 12/28/2012 03:53 PST)

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Museum Branding: How to Create And Maintain Image, Loyalty, And Support

Museum Branding: How to Create And Maintain Image, Loyalty, And Support
Margot A. Wallace (Auteur)

Acheter neuf : EUR 21,98 (as of 12/27/2012 16:58 PST)
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Description du produit

Paperback

Developing High Performance People: The Art Of Coaching

Developing High Performance People: The Art Of Coaching
Oscar G. Mink (Auteur), Keith Q. Owen (Auteur), Barbara P. Mink (Auteur)

Acheter neuf : EUR 19,94 (as of 12/27/2012 03:03 PST)
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Marketing En Internet

Marketing En Internet
Alejandro Toussieh (Auteur)

Download : EUR 0,89 (as of 12/26/2012 16:07 PST)

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Corporate Communication: A Guide to Theory and Practice

Corporate Communication: A Guide to Theory and Practice
Joep P. Cornelissen (Auteur)

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How to Win Campaigns: Communications for Change

How to Win Campaigns: Communications for Change
Chris Rose (Auteur)

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The Essentials of Corporate Communications and Public Relations

The Essentials of Corporate Communications and Public Relations
Harvard Business School Press (Auteur)

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Description du produit

When it comes to communicating corporate information, the skills of the messenger can make or break a company’s reputation in the eyes of shareholders, employees, and the media. Filled with practices, principles, and case studies, this essential guide will help HR professionals hone their skills at delivering information, managing crises, responding to queries, and more. Today’s HR professionals work side by side with senior executives to devise a strategy for their organizations and to marshal the talent and resources to implement it. That means going beyond the traditional HR domain and mastering the fundamentals of all aspects of business and management. The Business Literacy for HR Professionals series, developed in partnership with the Society for Human Resource Management, is designed to help HR professionals to do exactly that. Covering essential areas such as negotiation, decision-making, change management, finance, and more, these highly practical books will help HR professionals achieve their goal to be true strategic partners who bring additional bottom-line value to their organizations.

Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Katie Delahaye Paine (Auteur)

Acheter neuf : EUR 23,67 (as of 12/24/2012 23:08 PST)
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The Death of a Thousand Cuts: Corporate Campaigns, Progressive Politics, and the Contemporary Attack on the Corporation

The Death of a Thousand Cuts: Corporate Campaigns, Progressive Politics, and the Contemporary Attack on the Corporation
Jarol B. Manheim (Auteur)

Acheter neuf : EUR 64,86 (as of 12/24/2012 07:35 PST)
13 neuf & d'occasion a partir de EUR 2,51 (as of 12/24/2012 07:35 PST)

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Running a Public Relations Department

Running a Public Relations Department
Mike Beard (Auteur), Peter Hehir (Auteur)

Acheter neuf : EUR 25,31 (as of 12/23/2012 21:59 PST)
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Description du produit

Good management practice is essential if any PR department is to be highly valued and cost effective. This new edition, extensively updated, has been written by one of the leading figures in the field, and shows business practitioners exactly how this can be achieved. The result is a hands-on guide offering very accessible, practical advice on how to ensure that your company's PR activity is effectively managed.

Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator
Ryan Holiday (Auteur)
(1)

Acheter neuf : EUR 20,95 (as of 12/23/2012 02:46 PST)
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Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional
Deirdre K. Breakenridge (Auteur)

Acheter neuf : EUR 14,58 (as of 12/22/2012 17:50 PST)
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Description du produit

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today's more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships...marry communications with technology more effectively, and become your organization's go-to resource on social technology decisions...reflect social media realities throughout your policies and governance...generate greater internal collaboration, eliminating silos once and for all...listen to consumers' conversations, and apply what you're learning...build communications crisis plans you can implement at a moment's notice...develop profound new insights into how consumers construct and perceive their brand relationships.,. practice "reputation management on steroids". ..take the lead on identifying and applying metrics...and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Public Relations in Practice

Public Relations in Practice
Anne Gregory (Auteur)

Acheter neuf : EUR 27,64 (as of 12/22/2012 07:35 PST)
12 neuf & d'occasion a partir de EUR 21,65 (as of 12/22/2012 07:35 PST)

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Exploring Public Relations

Exploring Public Relations
Ralph Tench (Auteur), Liz Yeomans (Auteur)

Acheter neuf : EUR 61,17 (as of 12/21/2012 17:32 PST)
13 neuf & d'occasion a partir de EUR 39,00 (as of 12/21/2012 17:32 PST)

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Description du produit

Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.

Public Relations Strategy

Public Relations Strategy
Sandra Oliver (Auteur)

Acheter neuf : EUR 25,16 (as of 12/21/2012 03:35 PST)
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Campaigning: The A to Z of Public Advocacy

Campaigning: The A to Z of Public Advocacy
Des Wilson (Auteur), Leighton Andrews (Auteur)

Acheter neuf : EUR 19,21 (as of 12/20/2012 17:34 PST)
15 neuf & d'occasion a partir de EUR 0,86 (as of 12/20/2012 17:34 PST)

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Description du produit

The definitive book on how to argue your case in the public or political arena. These days more and more people find themselves campaigning in an increasingly competitive environment. That means establishing clear and realistic objectives; aiming at the right target; and developing strategies, tactics and a programme of activities that will work. Campaigning is a practical guide based on a unique track record of success, a must for everyone who has a case to argue and a will to win.

Sport Public Relations and Communication

Sport Public Relations and Communication
Maria Hopwood (Auteur), James Skinner (Auteur), Paul Kitchin (Auteur)

Download : EUR 25,92 (as of 12/20/2012 09:17 PST)

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
David Meerman Scott (Auteur)
(1)

11 neuf & d'occasion a partir de EUR 12,49 (as of 12/19/2012 21:46 PST)

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Description du produit

New, ship fast, delivered in 5 days No PO Box.