Running a Public Relations Department

Running a Public Relations Department
Mike Beard (Auteur), Peter Hehir (Auteur)

Acheter neuf : EUR 25,31 (as of 12/23/2012 21:59 PST)
11 neuf & d'occasion a partir de EUR 12,83 (as of 12/23/2012 21:59 PST)

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Description du produit

Good management practice is essential if any PR department is to be highly valued and cost effective. This new edition, extensively updated, has been written by one of the leading figures in the field, and shows business practitioners exactly how this can be achieved. The result is a hands-on guide offering very accessible, practical advice on how to ensure that your company's PR activity is effectively managed.