Events Management

Events Management
Glenn Bowdin (Auteur), Johnny Allen (Auteur), William O'Toole (Auteur), Rob Harris (Auteur), Ian McDonnell (Auteur)

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Description du produit

'Events Management' provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting.