Marketing Destinations And Venues for Conferences, Conventions And Business Events

Marketing Destinations And Venues for Conferences, Conventions And Business Events
Tony Rogers (Auteur), Rob Davidson (Auteur)

Acheter neuf : EUR 45,27 (as of 01/29/2013 08:07 PST)
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Description du produit

"Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future challenges, opportunities and supply-side developments; author commentary and international case studies identifies 'best practice' in marketing and promotion; pulls together in one volume the latest ideas, research, and current and future trends; and chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning.